︎

VIII. States of Being




A campaign poster for Aesop Aromatique Room Sprays featuring an oil painting by Artist Natalie du Pasquier; copy reads: States of Being.


Concept and copy for a 360° campaign launching Aesop’s long-awaited collection of Room Sprays. The campaign was anchored in the idea that olfactory experiences can redefine our experience of space, both emotionally and physically.


An animation featuring a panting inspired by Cythera Aromatique Room Spray. An animation featuring a panting inspired by Olous Aromatique Room Spray. An animation featuring a panting inspired by Istros Aromatique Room Spray.


We commissioned Milan-based artist Nathalie du Pasquier (co-founder of the Memphis movement) to paint three ‘atmospheres’ to represent each scent through form and colour and Jesse Paris Smith to compose three soundtracks inspired by the aromas.


A geometric oil painting inspired by Olous, in tones of green. A geometric oil painting inspired by Cythera, in tones of blue with pops of red. A geometric oil painting inspired by Istros, in tones of brown and orange.




Campaign Landing Page. View the live site ︎



Full animation for Olous Aromatique Room Spray


An email announcing the launch of Aesop Room Sprays featuring a commissioned painting by Nathalie du Pasquier. A content email showing bottles of Aesop Room Sprays in-situ at the Neutra VDL House in Los Angeles. An email featuring all three Room Sprays with a headline: Aromas to shift space and sense.



A collection of Aromatique Room Sprays


Formulated to stir the senses, Istros, Cythera and Olous transform the home, redefining the physical space that surrounds us.

With every spritz, space expands as the self uncoils. Action and reaction – aroma re-engages the senses and dissolves the protective shield we build around ourselves.

Istros, Cythera and Olous are available for individual purchase at Aesop signature spaces, select department store counters and stockists, and online. Each is given musical expression in distinctive scores created by composer and musician Jesse Paris Smith.


Visual Merchandising displays featuring geometric shapes constructed and painted to complement the campaign paintings.


A phone screen featuring an instagram post for Olous Aromatique Room Spray. A phone screen featuring an instagram post for Istros Aromatique Room Spray. A visual merchandising installation featuring life-size painted steps in Aesop Stockbridge, Edinburgh.


A streetscape featuring the window display of a Parisian signature store. The vinyl reads: de l'esprit des lieux.
Aesop Saint-Sulpice, Paris. 


Copy: Jack Ball-Smith
Art Direction: Amy Kim
Collaborating Artist: Nathalie du Pasquier
Composer: Jesse Paris Smith