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IX. Epistēmē


Concept and copy for an Aesop brand campaign featured in the windows of Australia’s largest department store, Myer and Singapore’s ION Orchard Mall. 

Created in collaboration with Dutch artist Bart Hess, ‘Epistēmē’ was an evocative cinematic expression exploring the connection between knowledge, skin and senses. Spanning over 60 metres, it marked the largest-ever digital installation in the windows of Myer.




Ten films were created to dramatise the transformations that occur as Aesop formulations touch skin’s surface and the campaign amplified across digital and social streams, garnering comprehensive coverage in digital press, increased in-store traffic, and sales.

Watch the skin care film ︎


Campaign poster for Episteme; copy reads: the eloquence of the senses, unveiled in Myer windows. Digitally manipulated campaign poster of a woman's face enveloped by a translucent yellow veil.

A point-of-sale display showing a jumbo campaign decal featuring two intertwined bodies floating in space. Imagery by Bart Hess.

Street views of the window installation.




Website mockup of the campaign landing page featuring long-form copy about the artist and the collaboration.
Online experience.



Digital Press from Wallpaper*.


A phone screen featuring an instagram post launching the campaign. An instagram post featuring a woman's face and torso enveloped by a translucent yellow shield. An instagram post featuring campaign imagery of a dancer surrounded by flowing, transparent material.


Twitter post featuring imagery by Bart Hess Blue-themed event invitation featuring imagery by Bart Hess. A bottle of Aesop's Blue Chamomile Facial Hydrating Masque is overlaid on top of macro photography of water droplets on blue spheres. Facebook ad highlighting Aesop's Geranium Leaf Body Care Care. Mockup of folded poster featuring a macro shot of a woman's dewy skin.

A man's face is obscured, mirrored, and refracted by transparent PVC; a digitally manipulated image by Bart Hess.A macro shot of a woman's lips, nose and cheek; blue spheres covered with water droplets sit atop her skin to represent intense hydration.
Installation view showing a campaign film being projected onto a gallery wall.

Copy: Jack Ball-Smith
Art Direction: Camille Legrand, Marney Kerr
Collaborating Artist: Bart Hess
Installation Design: Carolyn Jackson 
Sound Design: Ricky van Broekhoven